By Nicolle Weeks
Pull on social media is no longer a throwaway concept. If a musician is big on socials, it means that they probably dominate in downloads, too. So we canvassed the world's biggest social platforms and found the stars that fans love to follow most.
After a very scientific study (read: we spent all day on Facebook, Twitter and Instagram), we present you with graphs of the most popular musicians on our favourite social media platforms.
Who do you follow? Which is your favourite way to connect? Let us know in the comments below — and, of course, you should follow us on Twitter, Facebook and Instagram.
CBC Music, working with Starcom, started a search for Canada's best campus music act. I led the editorial strategy, publishing native content on CBC Music to encourage contest entries, and, later, votes.
Each week during Rock Your Campus, YouTube star Gunnarolla created YouTube clips called Rock Your Campus Recap, which I co-produced. These were featured on CBC stations nationally.
Learn more about Rock Your Campus.
Working with VW, CBC Music produced a series of videos and blog posts documenting Grant Lawrence's (CBC radio host) trek across Canada in his trusty Beetle. With high user engagement and fans across Canada interacting with the cross-platform (TV, radio, online, social) campaign, the client was extremely happy with the results. See the full website here.
As head of the online department at Box TV (Channel 4/Bauer Media), I oversaw the launch and updates of 4music.com and its mobile site. I also launched our presences on Facebook, Twitter, Tumblr and the editorial side of 4Music's YouTube channel.
In addition to overseeing the day-to-day editorial upkeep of the daily entertainment news site, I also managed relationships and outreach to PRs, record labels, film companies and brand partners like Apple, Spotify, KFC and Everything Everywhere.
Despite Rihanna's crotch-grabbing and writhing around the stage, the sexy singer couldn't pull off the trickery that she undoubtedly performs all the time - the illusion that she isn't massively tired. The amount of charisma and energy it must take to travel to several different time zones in just a week, surrounded by a plane full of chaos-hungry music journalists and fans from around the world, is probably beyond any human. And as far as we know, Rihanna is human. So it wasn't surprising last night when the 24-year-old pop star seemed a little bit, well, knackered.
That being said, the crowd buzzed with excitement in anticipation of seeing their favourite superstar. Several celebs were on hand to take the show in: Alexandra Burke, Kylie Minogue, Rick Edwards, Jamal Edwards, Pixie Lott and the Aussie journalist who can be seen streaking on RiRi's 777 plane in videos circulating the internet. Of course Rihanna was late to take the stage, but only just over an hour, which means she was kind of early (she kept Stockholm waiting almost three hours, the story goes).
Read the full review on 4music.com
FOLK POP FOURSOME BRINGS DOWN THE ROUNDHOUSE
There are two kinds of people in this world: those who like Mumford & Sons and those with broken ears. Ah, we jest! But last night at London's Roundhouse, iTunes Festival-goers exuberantly expressed their appreciation for the West London quintet with lots of wild cheering, an impromptu mosh pit, and unprompted clapped along to the band's recognisable emotional folk.
It was an important night for Mumford & Sons - the eve of their Babel album release. "This is our album launch party," keyboardist Ben Lovett told the audience. The band certainly treated it like a party, and Marcus Mumford himself told the crowd how happy he was to be home in London to play to his hometown crowd.
"We've been round and round and now we're home, it feels f*** good," he said after the band played their first song, Lover's Eyes, from Babel. They followed with Little Lion Man - perhaps a bit early in the set to put out one of their most recognizable tunes, but there were no complaints from the crowd.
The live set highlighted the formulaic quality of the music, each song starting with a quiet part, escalated into an emotional crescendo, going back down to a quiet bit and finished off with a burst of an ending. Mumford & Sons make up for the predictability, however, with a unique talent for orchestrating songs that inspire emotional reactions to their well-written lyrics and catchy melodies.
The musical talent of the band was also displayed through each member's versatility - Marcus Mumford went from guitar to drums, and Ben's skills aren't just limited to the piano (he sings well). The band also brought out a horn section for several songs, which featured a trombone and a trumpet to add to the guitars, cello and keys.
Even if you aren't a Mumford fan, I'd challenge you to go see the band and not stomp your feet and clap your hands at least once, as the excitement of the rest of the audience is infectious. The highlight of the evening was when the band announced they'd be going acoustic and proceeded to sing a beautiful, stripped-down version of Timshel, which showcased each band member's ability to harmonise. All in all, if you're looking for a night of good old-fashioned folk-pop entertainment, you could do much worse.
Originally published on 4music.com.
Some younger fans might know Usher as the man who brought them Justin Bieber, but he rose to pop success on his own accord in 1994, when at the tender age of 16, he released his self-titled debut album. Many pop stars have come and gone since 1994 (who could forget Venga Boys... or 5ive, for that matter!), but Usher has carefully crafted a long-lasting music career. Now he's back with his latest attempt at pop success.
Hailing from Forest Gate, East London, 27-year-old Ben Drew aka Plan B shot to stardom in 2010 with his soul-inspired hip hop tunes, reaching number one in the UK with The Defamation of Strickland Banks. Though he's been around for while, not only as a musician, but delving into the worlds of acting and directing, Plan B has had a standout year. He played at T4 on The Beach, performed alongside Elton John and will headline a huge tour next March. We chat to Ben about his rise to fame.
So, have you been doing interviews all day?
I just did one with the Daily Star and the reporter ended up asking me out for dinner.
So you're going on a date?
Yeah, we're going on a date, we're getting married, she's my future ex-wife.
Wow! We have the scoop. Does she know that?
Yeah, I told her that and she laughed.
So, you get a lot of female attention...
Only lately since I've become big and famous. Listen, I used to get girls, but I had to work hard. Girls are pragmatic, the guy has to have something to offer, he can't just be funny and good-looking. Women are pragmatic, men are romantic.
What do you look for in a girl?
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